Developing a sustainability strategy and action plan in line with Colorama’s business goals
”The team at Xvii created great value for Colorama in our work to develop our sustainability strategy and plan based on needs from our various stakeholders such as consumers, professional clients, suppliers and employees.”
“The Xvii team delivered assessments of our current state, trend analysis, facilitated workshops to stretch our ambition level as well as developed a plan with clear KPIs based on our ambition for our continuous work. As a project leader I felt secure working with the team at Xvii throughout our whole collaboration and look forward to working with Xvii again in the future.”
Caroline Ericsson,
Business Development Manager, Colorama
The big why
Many industries change these days due to new kind of competition and more blurred lines between industries. The battle of the customers’ attention and their loyalty is getting harder and requires changes in how to approach the customer and fulfill their needs and expectations on sustainable products and services.
The Challenge Today
Colorama is an organization consisting of 170 local color specialist stores in Sweden with local owners offering inspiration, products, services and expert guidance within surface materials. Colorama has been working with CSR and sustainability initiatives in different parts of the organization but needed to develop the overall strategy for the organization as a whole, including a clear action plan for how to implement initiatives in a more structured approach in order to create value for the organization as well as its customers.
The Solution
Xvii helped Colorama develop the sustainability platform and develop the sustainability strategy based on;
a materiality analysis and analysis of the sustainability impact from the products and services
defined focus areas with concrete actions in order for the sustainability area to permeate the whole business
prioritize actions to pinpoint how to maximize the sustainable impact and effect
workshops and content creation for the business development team and the management team
Xvii’s role
Colorama’s sustainability team in collaboration with the business development team.
#circular business strategy
