Applying circular principles to leverage service based business models at Addsecure

The big why​

Society changes due to digital and technological development and behaviors. Risks and business opportunities change. How do you combine the digital and sustainable transformation into strategy and make it happen inside the entire organization? ​​

The Challenge Today​

Addsecure is a leading European provider of secure IoT connectivity solutions with a focus on secure critical communications and secure data. The company had started the shift to service-based business models and had a zero-waste strategy as one strategic pillar. However, it was unclear for the business areas how this was connected to their products or business, and what values service-based business models provided for the customers. The new sustainability manager saw that the circular economy framework would connect the zero-waste strategy with the service-based business models and needed help to implement it.

The Solution​

• Xvii helped Addsecure define what circular economy means for sales and business development in the different business areas and gave the organization a common language. The zero-waste target was changed to “smarter use of resources” to be better understood in the organization.​

• Xvii held workshops for the different business areas to help them innovate how they could sell their technology in five years, and what value they could bring to customers when leaning on the circular economy framework. ​

• Xvii also helped the organization on a group level to identify what steps needed to be taken in order to further a circular business approach, and how to follow up on its implementation. ​

Xvii’s role​

Project team to help implement and explain the circular framework​

#circular economy implementation #circular business strategy