Business experimentation and sourcing of used furniture flows from the market for a global furniture company

“Business experimentation is the best way to learn fast. The test has generated many valuable insights.”

Jesper Gunnarsson,
Consultant at Xvii

The big why

The global furniture company has committed to become climate positive 2030, meaning they will reduce more greenhouse gas than the full value chain emits. More than half of the company’s emissions come from the materials going into their products, and offering solutions that prolong the lives of their products will have a big impact.

The Challenge Today

The furniture company started a recovery hub for used furniture in Malmö, with the aim to learn more around circular operations and how to enable customers to meet second hand products. They needed someone who could share the operational responsibility as well as help to run the business experimentation and the sourcing of used furniture flows from the market.

The Solution

The recovery hub will aim to build insights and learnings on how to source, clean, repair and sell used furniture that has been passed on and offer them to new customers at even more affordable price.

Xvii helped getting the recovery hub running by 

  • Setting up business experiments and validating solutions

  • Creating partnerships to source used furniture

  • Being part of iteratively improve the on-site operations

  • Being part of documenting the processes and best practice, as a first step towards potential scaling

  • Supporting the internal and external communication of the initiative

Xvii’s role

Consultant on site to help run the business experiment.

#circular economy implementation #circular business strategy

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Colorama - Developing a sustainability strategy and action plan in line with business goals

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The City of Gothenburg - Defining the preconditions for becoming a circular customer